The charm and elegance offered by Indian ethnic wear have upheld since times immemorial. Very clearly, the occidental culture has always fascinate by the glamour these popular ethnic wear kurta sets, saree, salwar suit, and the lehenga offer. However, fashion is dynamic, and with the coming of new trends daily, talented fashion designers have seamlessly blended the western and ethnic sensibilities together. This has given birth to fusion wear, which has surprised the global fashion arena.
The popularity of women’s Indian ethnic wear has seen a sharp increment in recent years. Because of the improved quality standards, pocket-friendly jaw-dropping prices, enhanced innovation, and increase in the popularity of ethnic wear.
All thanks to the much-needed creativity and freshness offered by the fashion designers. Indian ethnic wear has become tremendously popular not just in India but all over the world as well.
Key Reasons for Indian Ethnic Wear Popularity Globally
There are numerous factors that have collectively contributed to the increasing popularity of Indian ethnic wear worldwide.
Fusion of Western and Traditional Fashion
Western fashion has some sense of formality, suave style, elegant cuts and high-end fashion that rules the international fashion ramp. On the other hand, Indian traditional wear is famous for its glitz and glamour, opulence and gorgeousness. The modern Indian fashion designers have blended these two sensibilities and then have come up with the latest designer sarees. They have started offering an endless range of materials and fashionable styles, the latest salwar kameez in a plethora of designs and cuts, fabric design on kurti, ad everything that makes a perfect combination of comfort and chic style.
These latest trends in Indian ethnic wear have become tremendously popular on international fashion ramps, film festivals, and events. Not just that, you can even spot Hollywood celebs wearing these uber-chic ethnic outfits elegantly.
Perfect for Traditional Occasions
When it comes to festive occasions like Navratri, Diwali, Dussehra, Karwa Chauth, Eid, and more. The traditional and ethnic outfits have always been female’s favourite. Not only Indians but Asians who are based abroad also love to dress in traditional attires with a touch of innovative style during these festive seasons. This way, they can feel the authenticity and enjoy the occasions in all their true spirit.
Even people from the west love to explore and participate in these occasions. This way, they can experiment with their style and favour trendy ethnic outfits over formal western wear.
Increase in Online Promotion
Another notable reason for the increasing popularity and demand for Indian ethnic wear in the market worldwide is the sudden increase in eCommerce platforms. As a result, India’s small, medium, and large-scale enterprises have taken up different eCommerce platforms to make their brand names. And make their products available to the target audience.
The global fashion arena and the overseas tread is hugely impact by the powerful eCommerce platforms, benefiting the Indian designers and craftsmen. Moreover, people worldwide now know about Indian traditional fashion and ethnic wear, thanks to the numerous online ethnic wear stores. These eCommerce websites, too, are easy to use. You just have to navigate through garments, place an order, and wait for it to reach at your doorsteps. As a result, global buyers have become interested to buy traditional attires that include embroidered kurta palazzo set, sarees, tunics, designer salwar kameez, lehenga choli kaftans, Kurta sets, and Kurtis and pair them with intricately designed jewellery. Today, people have so many options to buy their favorite and desirable Indian ethnic wear online stores.
High-Quality Product at Reasonable Price
One of the major reasons for the drastic increase in the demand for ethnic fusion wear worldwide is the high-notch quality of the garments and extremely pocket-friendly prices. Modern designers and artisans provide premium quality, design, and smooth finishing of the garments. Further, these online e-commerce websites have made these garments available to a wide spectrum of customers worldwide. For additional reach and sales, they offer all the products at reasonable prices. Even offer additional discounts and offers from time to time on different festivals and occasions. All these things together make the Indian ethnic wear a cost-effective and viable option to purchase and embrace on different events accordingly.
Popularized by Bollywood
Yet another interesting but major factor that has led to the revival of Indian ethnic wear is the film industry and Indian television. In most cases, especially in India, people derive fashion inspiration from their favorite B-Town celebs and famous Bollywood divas. The list of these inspiring divas who turn up to be fashion icons is long. Including Rekha Ji, Kajol, Aishwarya Rai Bachchan, Madhuri Dixit, Vidya Balan. It goes down to the younger generation of actresses such as Deepika Padukone, Katrina Kaif, Sonam Kapoor, Kareena Kapoor, and more. One and all of these actresses uphold Indian ethnic wear at the global platform. They are often seen wearing fashionable sarees, designer lehenga style saree, salwar suits, lehenga choli to events, award ceremonies, and promotional events.
All these factors have majorly influenced the demand for Indian ethnic wear in the global market.