Lifestyle video blogs have become increasingly popular on YouTube in recent years. While this form of content has shown to be successful with viewers, there is still some question about how the audience perceives this genre. A recent study found that the majority of the viewers follow lifestyle video blogs for entertainment purposes. They are not looking for advice or tips but want to be entertained.
In this article, we will explore the behavior and views of the audience toward lifestyle video blogs on YouTube. This information can help content creators create videos that are more likely to succeed.
Define lifestyle video blogs and the people who watch them
Lifestyle video blogs are YouTube video that focuses on the creator’s personal life. The topics covered in these videos can include fashion, beauty, food, travel, and home decor. These videos are typically filmed in an informal setting and often feature the creator talking to the camera about their day-to-day life.
The demographics of viewers of lifestyle video blogs are typically young adults between 18 and 34. However, a growing number of older viewers are watching these videos. The majority are women, which is not surprising given that many lifestyle video bloggers focus on content often of interest to women.
The different types of lifestyle vloggers
It is critical to be honest, and relatable to your audience, regardless of what type of lifestyle video blogger you are. Instead of seeing a commercial or an infomercial, viewers should feel like they are getting a look into your life.
Each of these creators offers a unique perspective on their respective topics such as:
Fashion vloggers frequently analyze the current trends and show viewers how to style different outfits and looks.
Beauty vloggers may demonstrate and give tips on applying cosmetics or show viewers how to recreate popular hairstyles.
Food vloggers may share recipes or cooking instructions.
Travel vloggers may advise where to go and what to do when visiting a new city and discuss their experiences in different parts of the world.
Home decor vloggers often show viewers how they transformed a space in their home on a budget and may offer advice on the home organization or provide ideas for DIY projects.
What motivates people to watch lifestyle vlogs
Viewers of lifestyle video blogs enjoy seeing a glimpse into the lives of others. These videos offer a sense of escapism that can appeal to individuals tired of their day-to-day routine. In addition, many viewers find these videos to be relatable and down-to-earth. As a result, they are more likely to continue watching if they feel connected to the creator.
While the majority of viewers watch these videos for entertainment, a sizable portion of them seek assistance or tips. According to a Google survey, 42% of users watch these videos to gain knowledge or learn something new. As a result of this data, creators of lifestyle video blogs should be aware of their various viewers and what types of content they find most appealing.
How the audience responds to different types of lifestyle video bloggers
These videos have a high level of engagement. They generate roughly twice the amount of engagement as traditional YouTube videos. This result is probably due to the personal aspect of this form of content. Additionally, viewers are typically eager to see more from their favorite creators.
The majority of the audience claimed that these creators inspired them and that their content helped them make decisions about fashion and food. Therefore, keep in mind that this content has a good impact on the lives of its viewers since it attempts to provide beneficial ideas that the audience can utilize in their own lives.
In conclusion, most viewers watch lifestyle video blogs for entertainment purposes. However, there is still a significant number of people looking for advice or tips. If you’re interested in becoming a lifestyle video blogger, we encourage you to start experimenting with different types of content. See what resonates with your audience and what you enjoy creating the most. There is no wrong way to do it! Whatever the topic, there’s a good chance that there’s an audience out there who will be interested in what you have to say.