My friend owns and operates a thriving e-commerce company. He began a few years ago with just two tiny web stores. When I questioned him how he rose so high in his profession, he said that he was doing exactly what he should have been doing if he had started a tiny flower store near my house.
You’re probably wondering what that has to do with a flower business.
That wasn’t really a clear answer, and I was eager to learn the secret.
This is what he said.
His secret was that he didn’t pay much attention to his company’s online presence. Instead, he was doing everything he could to meet the clients’ needs and keep them coming back for more.
Many internet businesses are so focused on getting their websites to the top of Google search results that they lose sight of their fundamental goal: to serve customers.
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Any online business requires internet marketing, online advertising, and search engine optimization. However, they are always accompanied by a user-friendly interface, faultless website operation, and worry-free customer service.
Here is a list of things you should include in your e-commerce website design to attract loyal customers and grow your business.
1) The names of the customers
Do you know what word we marketers prefer to use the most? You might consider the words’success,’ ‘trust,’ ‘conversions,”respect,’ or something else. The truth is that it’s your name.
People, according to psychologists, enjoy being addressed by their first names. It has a strong relationship with a person’s friendliness.
Marketers and sales managers are well aware of this. Have you ever had a sales manager approach you? Your name would be the first question he’d ask, and it’s possible that he’d repeat it several times throughout the chat.
It’s also used by successful e-commerce businesses. The simplest method to make a consumer feel special and important is to personalize their experience. To tweet, simply click here.
Make sure you ask a customer to give their name if you offer personal account registration or facilitate rapid signup. Here are three compelling reasons why you should:
1) It’s a quick process. It takes less time than uploading photos or inputting other personal information.
2) It is stress-free. For the most part, this isn’t considered confidential information, and most individuals are fine with sharing it.
3) It is effective. You can utilize the name to personalize the dashboards of your clients and make them feel more at ease. This is something that a lot of e-commerce sites don’t do well.
The key rule is to remain unobtrusive. When customers check in after making purchases or in email newsletters, use their names to greet them. On your website, don’t put it every second line. We all despise pushy salespeople.
2) Well-known items
Isn’t it the shop window that starts it all?
Before going into a store, we look at what it has to offer. The same principle applies to e-commerce sites. Don’t be afraid to include the best products on your home page.
They’re referred to as “popular,” “featured,” or “bestsellers” for a reason. They always draw a lot of attention and generate a lot of sales. On e-commerce websites, these lists are frequently the most popular.
Many clients are too busy, or perhaps lazy, to spend a significant amount of time looking for something. Place the best products on your site to assist customers in making the best decision possible before becoming frustrated and leaving your store.
Monitor and update your favorites’ lists on a frequent basis to receive the greatest results. Sharing seasonal or monthly bestsellers is a nice idea.
3) Product assortments
Product collections are a type of list that is specialized to a specific subject. They could be seasonal: top products for winter or summer; festive: Christmas or New Year gifts, new arrivals, discounted products, or anything else related to your niche.
The finest part is that they are highly ranked. As a result, you’ll be able to rise considerably higher in the search results. Remember to update and replace your collections on a regular basis. Every time a customer visits your website, they are seeking for something fresh.
Making a list of recommended things is a great approach to make your collections more personal. Add the products based on the previous customer’s search criteria. People tend to choose comparable things depending on their preferences and requirements.
4) Zoom feature
Make sure you’ve included a zoom option if you have product photographs on your website (which is highly encouraged). Assume you’re shopping for shoes. You’ll probably want to examine them more closely. On the Internet, everything is the same.
People are not interested in purchasing a pig in a poke. They want to see the minutiae of whatever they buy, whether it’s clothes, technology, or automobiles. Allow your customers to zoom in and out of photographs. Simply ensure that the photos are of decent quality and are not blurred.
Customers can’t touch or grasp items, therefore you should provide them as much visual information as possible.